Pioneer Consumer Activist

When Americans think of consumer advocates, the names Ralph Nader or Esther Peterson or Eliot Spitzer may jump to mind. But Harvey W. Wiley, M.D., was the original--first at the Food and Drug Administration, where he became known as the "Father of the Pure Food and Drugs Act" and then at Good Housekeeping magazine.

In the 1880s, when Wiley began his 50-year crusade for pure foods, America's marketplace was flooded with poor, often harmful products. With almost no government controls, unscrupulous manufacturers tampered with products, substituting cheap ingredients for those represented on labels: Honey was diluted with glucose syrup; olive oil was made with cottonseed; and "soothing syrups" given to babies were laced with morphine. The country was ready for reform … and for Wiley.

Born in a log cabin in 1844 on a frontier farm in Indiana, Wiley spent his early years helping plant and harvest the crops. His father, the local schoolteacher, saw to it that his children had a basic education--these were the days before free public schools--and Wiley was able to go on to college, eventually taking a medical degree at Indiana Medical College and a science degree at Harvard. By his late 30s, he was a professor of chemistry at Purdue University.

"Harvey W. Wiley, M.D."

Then, in 1883, he was persuaded to give up academic life and move to Washington, D.C., as chief chemist in what is now the Department of Agriculture. His main task was to support the new agricultural industries, but he was also able to continue his private passion, developing tests for food purity.

All through the 1880s and 1890s, pure-food bills were introduced into Congress--largely through his work--and all were killed. Powerful lobbies had established themselves. To bring his cause to the public, and with a budget of $5,000, Wiley organized in 1902 a volunteer group of healthy young men, called the Poison Squad, who tested the effects of chemicals and adulterated foods on themselves. Women banded together, notably in the Federated Women's Clubs, for political clout. Major canners became supporters of the legislation and voluntarily abandoned the use of questionable chemicals. Finally, the battle was won on June 30, 1906, when President Theodore Roosevelt signed the Pure Food and Drugs Act, largely written by Wiley, who was then appointed to oversee its administration.

The battle had been won--but not the war. Wiley had many adversaries in Congress and in the food and patent-medicine industries, and in 1912 he left his government post. A headline of the day read: WOMEN WEEP AS WATCHDOG OF THE KITCHEN QUITS AFTER 29 YEARS.

Before he left the government, Wiley had been sought to set up and direct the Bureau of Foods, Sanitation, and Health for Good Housekeeping. The magazine, begun in 1885, had already created the Good Housekeeping Institute laboratories to ensure the reliability of its editorial pages. Once Wiley was on staff, with his own chemistry laboratories in Washington, D.C., where he could monitor government activities, he continued his fight for pure foods from the pages of the magazine.

In his 19 years as director of the bureau at Good Housekeeping, he led the fight for tougher government inspection of meat; for pure butter unadulterated with water; and for whole wheat flour, which growers were mixing with other grains. The bureau analyzed food products and published the findings; its "Tested and Approved" seal became the coveted symbol of responsible industry, and the Good Housekeeping Seal remains the pre-eminent consumer emblem today.

In 1914, Wiley and Anne Lewis Pierce wrote a groundbreaking Good Housekeeping exposé on obesity cures, called "Swindled Getting Slim." The article described ways diet hucksters sold products, ranging from misleading to downright fraudulent, without getting caught by government regulators. In 1921, Wiley's crusading articles contributed to the passage of the Maternity Bill, which allocated Federal funds for improved infant care--and led to a reduction of the appalling infant mortality rate.

Remarkably prescient, Wiley in 1927 expressed his suspicion that the use of any form of tobacco might be harmful and that it might promote cancer. Because of mounting evidence confirming Wiley's early warnings, Good Housekeeping stopped accepting cigarette ads in 1952, 12 years before the U.S. Surgeon General issued a report detailing the health hazards of smoking.

In his last years, he fought and won the battle to keep refined sugar pure and unadulterated. When he died in 1930, at age 86, Harvey Wiley was given a patriot's funeral at Arlington Cemetery.

The legacy of Wiley lives on at Good Housekeeping and at the Good Housekeeping Institute. In recent years, the magazine and the institute have exposed nutritional supplements that did not have as much of their active ingredient as indicated on their labels, snack foods that had more fat and calories than claimed, and misleading serving sizes on food packaging. Good Housekeeping Institute staffers remain vigilant about determining which products may receive the Good Housekeeping Seal, and the magazine's Consumer Services department vigorously investigates questions it receives concerning seal products purchased by the public.

Harvey Washington Wiley